ENSPIRE MAGAZINE |
these panties : to bleed in them , and they absorb our blood without really seeping / leaking through them ? Or how would you best explain this given description ?
Our philosophy is to create an authentic fashion product that supports women ’ s lifestyles and the needs of those who menstruate with soft , comfortable underwear and a top drawer style . Pure Rosy created its ultra-thin technology to wear every day , so you don ’ t have to worry about what your day and body will bring — you ’ ll be covered and ready to just go about your day , worry-free .
Based on their periods , how can women determine which product they should choose ?
Pure Rosy launched its thinnest technology made for light flow days and the unexpected . The four layers were explicitly created to wick away moisture , absorb fluid , and protect from leaks with our ultra-soft body fabrics . We are
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also introducing our newest styles in the winter made for moderate-to-heavy flow with six ultra-thin patented layer technology .
What brands have you worked with and helped build during your time in the fashion industry ?
With over a decade-plus of fashion industry experience , I built brands for the retail sector for large chains like Nordstrom and Dillard ’ s under their labels . This experience included developing and merchandising products for specific categories and working directly with our manufacturing partners overseas . It was a strong foundation and prepared me for building my brand and while having the manufacturing expertise .
Is there a specific women ’ s brand that factored into the creation of Pure Rosy ?
It ’ s funny that the brand that resonated with me most while developing Pure
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Rosy was a razor company called Billie . Their fresh approach took me to embrace our bodies unapologetically and with a youthful approach . It cemented this concept that Gen Z and millennials want to support ethical , transparent brands that foster a community and philosophy of body acceptance and beauty in diversity away from the stereotypical “ perfect body image ” of yesterday .
Pure Rosy has only begun to grow as a brand . So much more lies ahead in the realm of fashion tech . Currently , Pure Rosy works with nonprofits that supply women in Tanzania with necessities such as feminine products . Pure Rosy also seeks to collaborate with women ’ s brands and businesses in the future to further empower women , entrepreneurs , and workers .
Check Pure Rosy out on Instagram @ pure . rosy .
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