WELLNESS APPS
FlexIt
Reimagining Fitness for the Modern Fitness Enthusiast
Contributor : Sophia Kang
No more driving to the gym at 9 P . M . And no more sneaking into spin class ten minutes late . FlexIt brings the gym and the certified trainer to your mobile device so you can work out “ Wherever , Whenever .” The company offers one-on-one live training , plus a screen markup feature that allows trainers to demonstrate and correct form — as if you were really at the gym . FlexIt recently launched FlexItPRO so you can get fit with trainers who have worked with celebrities like Jennifer Lopez , Sofia Vergara , and Miley Cyrus .
Austin Cohen founded FlexIt in 2018 as a tool that caters to the modern consumer , a consumer who can access anything — food , transportation , even health services — with the click of a button . But besides convenience , FlexIt allows a level of personalization and accountability that the traditional gym experience doesn ’ t ; its trainers curate workouts that meet unique fitness goals and consider each individual ’ s exercise tolerance .
The app offers one-on-one training for virtually every type of exercise , including boxing , HIIT , yoga , dance , and barre . Austin expects that digital and immersive tools like FlexIt will continue to be at the forefront of fitness following the pandemic .
“ That means helping two people who are not physically in the same space to feel that they are working out together in the same space ,” he said .
Learn more about how FlexIt works at flexit . fit .
ENSPIRE MAGAZINE
82
“ As a company ,” Austin told ENSPIRE , “ we have always held to the mission of helping consumers assess fitness flexibility in non-intimidating and empowering ways through tech-enabled services .”