MADEINC MADEXXXX
BRITTANY APPLEGATE
Brand Consultant launched Brand Chicago to provide freelancer guidance on personal branding . Visit www . brandchicago . com for more insight !
Creating your visual identity is just the beginning to building your brand . Understanding how to speak to your target audience may require trial and error or collecting feedback to improve your brand . Adjusting to feedback can take your business from good to great .
One of the biggest mistakes a creative entrepreneur can make is not incorporating feedback in their process . MADE Magazine ’ s Founders Row video series contributor , Alicia Gonzalez , founder of Chicago Run explains , “ My biggest advice would be to continue to talk to your constituents and ask them for feedback . Is this working ? If it ’ s not working , how can I alter the program ( or product or service )? How do I best service your needs ?”
Continual iteration is the key to making the best brand possible . Respond to every day problems with a solution that your audience is seeking . This positions your brand to become a valuable asset and resource to interested customers .
ALICIA GONZALEZ
Founder , ChicagoRun
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