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MADEINC
DISCOVERING THE SCIENCE BEHIND
BRAND
BUILDING
Branding has become more of a
science than an art. Years ago, people
used to follow large brands to gain
insight on the next big wave. Nowadays
these same brands follow individuals
who set the trends and influence
culture. With the popularization of
branding on social media, it is easier
to understand its fundamentals via
brand strategists and marketers who
lead the conversation on how to create
and build various aspects of a personal
brand. Here are some questions to ask
yourself when developing your brand’s
identity and voice.
BRAND CHICAGO | A one-day branding
workshop for budding creative professionals revealed
the following questions to start building your brand.
What are your gifts and who needs
them? What are the S.M.A.R.T Goals for your
personal brand?
The first step to tapping into your God-given
talents is discovering what they are and who
could benefit from them. Identify what skills in
which you are naturally gifted in. Although your brand’s goals will change and
revise over and over, writing down Specific,
Measurable, Achievable, Realistic and Time
Sensitive goals will guide you to accomplish
success intentionally.
How do you identify your brand visually?
What is the look and feel of your brand? What
do you want to portray when someone comes
across your logo, website or social profiles?
Reveal key words that resonate with your
brand.
What are your social media objectives?
How do you identify your brand verbally? What do you want to gain from social media
and what are you contributing to be of value to
your follwers? How are you effectively using it
to meet you goals? Creating objectives for social
media will help you create targeted content that
resonates with your audience.
What is the voice and tone of your brand?
How do you want to come across? However it
sounds, make sure it is authentic to you. What future short and long-term
opportunities can you identify?
Who is your target market?
Who are you speaking to directly? Identifying
the demographic you are speaking to will
determine how to strategize to expand your
brand’s reach.
Identify low-hanging fruit as well as
long term possibilities that you can take
advantage of using the skills you’ve already
developed. Devise a plan to prepare for these
opportunities. Success comes when preparation
meets opportunity.
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