51 % Male 49 % Female
PRESENTED BY:
Our Market
The Hispanic market is the fastest-growing demographic in the country and currently make up 18.5 % of the total U. S. population. Hispanics spend an average of 1.5 trillion dollars a year making them the ideal group to target your advertising towards regardless of your product or service. At El Clasificado, we are committed to understanding, supporting, and serving the Hispanic communities in Los Angeles. We connect buyers and sellers to create opportunities. If you want to reach the Hispanic market, we are the perfect platform to help you!
• $ 1.5 Trillion spent by Hispanics in 2020( Pew Research)
• $ 9.4 BILLION spent by corporations to advertise to Hispanics( MediaPost)
• 18.5 PERCENT of the total population is the Hispanic community( Pew Research)
• LOS ANGELES COUNTY has more Hispanic people than any other county in the U. S.( Census)
Gender
Ethnicity
51 % Male 49 % Female
Mexican / Chicano Central American South American
Housing
� Average household size of 5 � 2 children per household � Average monthly rent of $ 1,818
Employment
� 2.2 workers per household � 90 % of workers are full-time � Average annual household income of around $ 50,000
Technology
� 81 % have access to Internet in their home � 52 % own a computer � 78 % own a mobile phone or tablet
Auto
� 2 vehicles per household � 64 % plan to buy a new or used car in the next 5 years � Brand Preferences:
Toyota, Honda, Nissan, Ford
Shopping
� Store preferences: � Walmart, Target, Costco, � Ross, TJ Maxx, Marshall’ s
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Language
Marital Status
Age
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36 % Are bilingual
25 % Mainly use English
38 % Mainly use Spanish.
Mar 24, 2015
39 % Single
61 % Married
18-24
25-34
35-44
45-54
55-65
9 %
15 %
21 %
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29 %
26 %
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Food
� 72 % eat fast food at least once a week � Our readers spend a combined $ 123 million dollars a year on eating out
Medicine
Average yearly household cost- $ 1,750 9.5 average yearly doctor, clinical, or hospital visits
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