51 % Male 49 % Female
PRESENTED BY :
Our Market
The Hispanic market is the fastest-growing demographic in the country and currently make up 18.5 % of the total U . S . population . Hispanics spend an average of 1.5 trillion dollars a year making them the ideal group to target your advertising towards regardless of your product or service . At El Clasificado , we are committed to understanding , supporting , and serving the Hispanic communities in Los Angeles . We connect buyers and sellers to create opportunities . If you want to reach the Hispanic market , we are the perfect platform to help you !
• $ 1.5 Trillion spent by Hispanics in 2020 ( Pew Research )
• $ 9.4 BILLION spent by corporations to advertise to Hispanics ( MediaPost )
• 18.5 PERCENT of the total population is the Hispanic community ( Pew Research )
• LOS ANGELES COUNTY has more Hispanic people than any other county in the U . S . ( Census )
Gender
Ethnicity
51 % Male 49 % Female
Mexican / Chicano Central American South American
Housing
� Average household size of 5 � 2 children per household � Average monthly rent of $ 1,818
Employment
� 2.2 workers per household � 90 % of workers are full-time � Average annual household income of around $ 50,000
Technology
� 81 % have access to Internet in their home � 52 % own a computer � 78 % own a mobile phone or tablet
Auto
� 2 vehicles per household � 64 % plan to buy a new or used car in the next 5 years � Brand Preferences :
Toyota , Honda , Nissan , Ford
Shopping
� Store preferences : � Walmart , Target , Costco , � Ross , TJ Maxx , Marshall ’ s
|
Language
Marital Status
Age
|
36 % Are bilingual
25 % Mainly use English
38 % Mainly use Spanish .
Mar 24 , 2015
39 % Single
61 % Married
18-24
25-34
35-44
45-54
55-65
9 %
15 %
21 %
|
29 %
26 %
|
Food
� 72 % eat fast food at least once a week � Our readers spend a combined $ 123 million dollars a year on eating out
Medicine
Average yearly household cost - $ 1,750 9.5 average yearly doctor , clinical , or hospital visits
|