English - Nooteboom Giants on the Road Magazine English - Nr. 6 - 2019 | Page 25

SALES & SERVICES
with the large European trailer
manufacturers. Not on price, but
especially not on the speed with
which the trailer manufacturers
such as Nooteboom were able
to innovate their products.
Via international trade shows
we made contact with several
European trailer manufacturers.
In the end we joined forces with
Nooteboom. Why? For three
reasons: Nooteboom is a reliable
partner, they produce high-quality
trailers and – even in those days -
Nooteboom was a company that
found it easy to adapt to situations
in countries with a different
culture.”
it has been quiet for a while huge
wind parks are built in Spain too.
All those products have to be
transported and the number of
abnormal transports also increases.”
■ 
Johan Nieuwenhuis
EXPANSION SALES AND SERVICE ORGANISATION
Luis: “Spain is a large country with very different cultures, languages and
economic activities. The country stretches from rainy fishing villages
in Galicia on the Atlantic coast to the sun-drenched beaches on the
Mediterranean Sea. In the sixties the tourism along the Mediterranean
Sea followed and more recently the region around Madrid is developing
rapidly. To be present in the most industrialised areas Nooteboom
Iberica has now six well-equipped service dealers: two in the north,
two in the Madrid region and one – Parada – with good connections to
Madrid, Valencia and Murcia.”
Spain recovered remarkably quickly
after the deep financial crisis.
During the bad years Nooteboom
simply continued with expanding
the sales and service organisations
in Spain. The results are now
apparent, because in the heaviest
segment of the market Nooteboom
is the market leader in Spain. Johan
■  Luis Macias
Nieuwenhuis: “Behind a good
product are good people. For years
we have invested time in sales, aftersales and to set up a good service and
parts organisation. Thanks to this long-term vision Nooteboom now has a
stable position in the Spanish market.” ■
MARKET SEGMENTS
Johan Nieuwenhuis: “We can divide the market for low-loaders and
semi low-loaders in Spain in two segments. In the first segment are the
simple 3-axle and 4-axle semi low-loaders. In spite of many competitors
customers often still opt for Nooteboom. The quality of the product and
high residual value are deciding factors. In the other segment are the
highly specialised trailers. A good example is our customer Cepelludo.
They have experience with other makes too, but in the last few years they
have almost exclusively bought Nooteboom trailers. The quality, but also
the ease of operation and excellent service are the deciding factors here
for choosing Nooteboom.”
■ 
The registration of trailers in Spain is not complicated
REGISTRATION IN SPAIN
Johan: “The registration of trailers in Spain is not complicated, not even
for the very complex Nooteboom low-loaders. But the administrative
mills grind slowly. We regularly have to carry out additional brake
tests. It can be difficult to explain to the customer that a trailer, that has
been ready for delivery for weeks, can only go on the road with a valid
registration.”
Talleres Mago S.A.
Cabañas Raras - León
•
•
Trainar
San Román de San Millán
•
••
Trans-Tercar S.L.
Villacastin Segovia
ECONOMIC GROWTH
Johan Nieuwenhuis: “Recently the Spanish economy has grown twice
as quickly as the European average. The construction industry – the
housing market as well as the infrastructure - has made a rapid, positive
recovery after the crisis. Construction and transport are inextricably
linked and we have noticed a growing demand for heavy trailers. The
employment rate is growing, industrial production companies are
operating at full capacity and borrowing costs are still low. Although
Talleres Leandro, S.L.
Lozoyuele - Madrid
■ 
•
Consman, S.L.
Castellbisbal - Barcelona
Talleres Hnos, Parada, S.L.
Chinchilla - Albacete
Customers can call on six well-equipped service dealers in Spain
25