English - Nooteboom Giants on the Road Magazine English - Nr. 6 - 2019 | Page 24

GIANTS ON THE ROAD
Nooteboom Iberica
SALES AND SERVICE IN
SPAIN AND PORTUGAL
NOOTEBOOM HAS HAD A VERY LOYAL CUSTOMER BASE IN SPAIN AND
PORTUGAL FOR MORE THAN TWENTY YEARS. IN 1997 NOOTEBOOM
STARTED THE COOPERATION WITH TRAINAR AS DEALER FOR THE SALES
OF NOOTEBOOM VEHICLES. IN ORDER TO MEET THE EVER-GROWING
DEMAND FOR NOOTEBOOM TRAILERS AND TO SERVE THE CUSTOMERS
ON THE IBERIAN PENINSULA EVEN BETTER, NOOTEBOOM OPENED THEIR
OWN BRANCH IN MADRID IN 2002.
Johan Nieuwenhuis, manager of Nooteboom Iberica, is responsible for
Spain and Portugal and supports Trainar in their activities in northern
Spain. Johan is the point of contact for sales trailers, parts and service for
all other regions. He is assisted by Mercedes Esteban, who operates from
the Nooteboom office in Madrid. Over the years Nooteboom has built
a network for their customers of six service centres, of which Trainar
in Durruma - San Román de San Millán (Basque country) and Talleres
Hnos. Parada in Albacete (south-eastern Spain between Madrid and
Murcia) have been the most important ones from the start.
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THE HISTORY
Luis Macias of Trainar remembers well how Nooteboom started in
Spain. Luis: “Years ago my father worked for a cooperative that built
trailers for the Spanish market. All the employees had a stake in the
company and this often created a few problems. Due to the slow
decision-making the technical developments took much longer than at
the competition abroad. My father did not agree with the management
and in 1988 he began to build trailers himself. Within five years he
was convinced that in the long term he would not be able to compete
In the heaviest segment of the market Nooteboom is the market leader in Spain