Engage Winter 2017/18 | Page 4

Contents engage Winter 2017/18 in association with 16 06 Google It: What are the challenges of putting on a consumer event for a B2B giant? The Gaming Generation: Insomnia began as a tiny event for dedicated gamers, now it’s grown into a phenomenon 10 08 Bright Thinking: When attending your industry’s biggest global event, nothing is more vital than standing out from the crowd Making Connections: Networking is a component of most trade events, but at ibtm arabia it’s mission-critical 14 Preserving the Past: Artist Mat Collishaw on the inspiration behind his haunting installation Albion Editor Nicola Macdonald Designer Sean Wyatt-Livesley Production Elizabeth Nixon 4 engage Publisher Mash Media Group, 2nd Floor Apple Market House, 17 Union Street, Kingston-Upon-Thames KT1 1RR Telephone: [phone] www.mashmedia.net Printed by Pensord Press Disclaimer: The views expressed in Engage magazine are not necessarily those of Mash Media. While every effort is made to achieve total accuracy, Mash Media cannot be held responsible for any errors or omissions. No part of this publication may be reproduced without the express written permission of the publisher. Copyright © Mash Media. If you would like to receive a copy of Engage magazine please email [email protected]. Winter 2017/18 in association with GES