Brightstar’ s latest exclusive products were available to be handled and tested
The pavilion’ s striking LED wall changed colour to match the mood of the event
In BrIEF
What: A stand that makes a statement Who: Brightstar, GES and Blitz by GES
Where: Mobile World Congress in Barcelona’ s Fira Gran Via
When: 27 February-2 March 2017 journey that made them understand that we understood their business, their channel and that we had solutions for them in relation to their strategy.”
There were three tailored customer experiences in the pavilion, enabling the Brightstar team to take visitors on an immersive journey through the brand – telling multiple stories so that visitors could see, feel and experience their technology.
On the GES side, the company utilised its internal teams, consulting with experts from its technical production business Blitz by GES to come up with new and creative ideas about the design and features of the space. The theme of the pavilion was centered around‘ bright thinking’, and it was brightly lit internally and externally, with experts, or‘ Bright Sparks’ as they were known, guiding visitors through the brand,‘ Bright Thinking’ product bars for discussions about the company’ s offering, and‘ Bright Labs’ for client meetings.
“ The feedback from people coming in was it was the best stand out of all eight of the halls, because we were so innovative in our approach and the different types of things that we were doing,” continues Timmons.“ It
was everything, from virtual reality to having a Soho House-style area for customers to relax in, to our meeting rooms. We really went into the detail ensuring that it actually touched every point that we needed for our customer experience.
“ Customers absolutely loved it and some came back every day to spend time in the stands.”
The Brightstar stand, as a marketing channel, allowed the company to combine the look and feel of its new brand image with examples of how it will be put into practice within the organisation.
Winter 2017 / 18 in association with GES engage
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