Engage Magazine November 2014 | Page 20

Karine Del Moro has her own tasty recipe for future success when it comes down to the customer experience and here she lists eight winning ingredients in true Master Chef fashion more positively with the brand, means that the need for a great customer experience is now vital. To understand the experiences you’re currently providing customers, you’ll need to build in a clear Voice of the Customer programme, to capture the views of customers and pinpoint the areas to focus on. Consumers are not only prepared to search for a discount, a better solution or an enhanced service but they are also p