Engage Magazine November 2014 | Page 15

3 4 2 youFive things 5 need to know now about the customer journey 1 The customer journey is constantly unfolding every time there is an interaction with you whatever the channel – in this exclusive for Engage Customer leading practitioners map out the five key things you need to know 1. The customer journey is a macro/micro concept Although the customer journey may have some common components, it can be as singular as the individual tra ٕ