The Entrepreneur’ s Book of Checklists |
Starting Your Own Business: The Good, the Bad, and the Unexpected |
The New Rules of Marketing and PR |
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To be in with a chance of winning one of the packs simply answer the following question:
What does Procurement mean?
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This book, like many, opens with a dedication, however, very few say,“ However hard you work at starting and growing your enterprise, always make time for your family”.
In its second edition, this book of checklists is exactly what it says on the tin:‘ 1000 tips to help you start and grow your business.’
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Written in a clear, easy-to-read style, each chapter has a number of checklists that are handy for reference, including one called“ 10 sleepless nights you can probably avoid” found in Chapter 15 under Surprises. All the chapters and tips are generally classed as common sense but some of the most useful advice in the book is to be found under“ 10 ways to find more time”- especially the tip about making“ Friday special”.
Verdict: A useful set of checklists that any entrepreneur can use with ease – definitely worth having on the shelf if you’ re needing something to refer to when the going gets tough!
Title: The Entrepreneur’ s Book of Checklists Price: £ 12.99 Author: Robert Ashton Publisher: Pearson Professional Education ISBN: 978-0-273-71290-9
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In‘ Starting Your Own Business’ author David Lester describes the reality of running your own show.
Divided into three sections, the book“ is entirely focused on starting something which can survive and thrive”. It is crammed with many of the author’ s own observations, mistakes and first-hand experiences of starting and running a business from scratch. It doesn’ t pull any punches and really tells it like it is. One of the things that separates this from most books is the author admits that en route to starting – and selling – many of his businesses, he wasn’ t always successful.
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After each chapter there’ s a set of action points to ensure that entrepreneurs aren’ t taking themselves off-course – something that’ s easily done when you’ re distracted by too many things to do!
Verdict: A straight-talking guide for budding entrepreneurs and for those already en route from one who’ s been – and survived the business start-up trenches.
Title: Starting Your Business: the good, the bad and the unexpected Price: £ 12.99 Author: David Lester Publisher: Crimson Publishing ISBN: 978-185458401-4
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‘ The New Rules of Marketing & PR’, written by David Meerman Scott, an award-winning US online thought leadership strategist, is the“ practical guide to the new reality of PR and marketing”.
This guide positions itself as an entrée into the future of marketing and includes a step-by-step action plan. It even mentions thought leadership and developing thought leadership content as a useful way to positioning yourself. Although it’ s a hefty tome of information to take in, most of it’ s very useful. However I am not sure how many of us have the time to implement some of the measures mentioned here. If you haven’ t got much understanding of how PR, the internet and the media, go and get some experience and then read this.
Verdict: Good, you’ re already well ahead in doing your own public relations and need a solid, practical guide in knowing how best to incorporate new media into the traditional PR and marketing mix Title: The New Rules of Marketing and PR – How to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly Price: £ 15.99 Author: David Meerman Scott Publisher: Wiley-VCH Verlag GmbH &. Co. KGaA ISBN: 978-0-470-11345-5
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