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The trio at Press Ahead
Communications, Fatima, Cece
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improvements to give it that |
to stand out from |
attention is unwelcome. Experience overseeing the |
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and Gery, who insist on being |
winning edge. |
the crowd |
media for organisations |
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known by their first names, are |
Communications |
whether |
when large fires have broken |
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infectiously enthusiastic about |
is the secret |
they’ re selling |
out, deaths have needed |
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their new business venture. |
of success for |
a product |
investigating, to responding to |
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Between them they have |
all organisations |
or providing a |
the 7 July bombings has made |
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more than 40 years experience |
and businesses |
service. To ensure |
me an expert.” |
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of providing a range of |
regardless of their size. At |
they succeed, I help them |
When asked what made |
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communication services. |
Press Ahead we advise our |
look at their company through |
them different from others in |
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These include promoting |
clients on how best to develop |
the eyes of their customers.” |
their field, the partners said: |
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organisations using the media, |
that vital communication to |
Gery shares Cece’ s Jamaican |
“ What we offer is different. Any |
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running advertising campaigns, |
their present and potential |
heritage and is the media |
organisations who uses our |
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and organising events to |
customers, suppliers, local |
relations expert in the group. |
media service will be offered |
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producing publications. |
authorities and the wider |
A member of the Chartered |
their own free virtual media |
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Fatima, whose parents are |
community.” |
Institute of Public Relations, |
office. More significantly, as |
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originally from India, is Press |
Cece is the team’ s marketing |
she is also a keen amateur |
there are three of us with our |
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Ahead’ s copywriter. She has |
professional with a flair for |
photographer. Gery has spent |
different expertise, we can |
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edited monthly and fortnightly |
new technology. A member |
many years working with TV |
easily identify our customers’ |
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newsletters, magazines and |
of the Chartered Institute of |
companies, radio stations |
needs and offer a tailored |
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newspapers, and compiled |
Marketing, Cece has worked |
and magazines persuading |
communication solution so |
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copy for advertisements, |
on developing products and |
them to run positive stories |
they get the best possible |
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annual reports and other |
services into well-known |
about her clients. She said: |
service at an affordable price.” |
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publications. Working to tight |
brands. She has managed |
“ It never ceases to amaze |
Whether it is media |
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deadlines is second nature to |
large and small-scale direct |
me how easily a business or |
management, a marketing |
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her, and so is negotiating with |
marketing campaigns and |
organisation can get positive |
campaign or simply adding |
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designers, photographers, |
organised events for as many |
publicity through the media. |
that certain wow factor to |
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printers and distributors. |
as 10,000 people. Her advice |
I can help make this a reality |
their written material, the |
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Fatima said:“ I thoroughly |
to businesses is to make |
as part of the communications |
Press Ahead Communications |
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enjoy writing and cannot help |
building their brand a priority. |
plan we offer. It’ s just as |
partners declared they are |
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but look at written material |
She said:“ It’ s essential for |
important for clients to defend |
happy to go the extra mile to |
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to see where I can make |
businesses and organisations |
themselves if the media’ s |
delight their clients. |