Quick Guide
38 COACHES CORNER
Quick Guide
BUSINESS ETIQUETTE
By Jacqui McCalla
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We are all creatures of habit in one way or another. There are numerous actions that we do unconsciously without thinking. It is possible that some of these actions could affect the outcome of a business deal.
You could have an amazing product or an excellent service, but if your business etiquette is lacking it could be the reason why business deals are not being successfully closed. The old adage is“ people buy people”. The right price or the right product will not be enough if there is no synergy. The people selling must also be right. Whether you are meeting a client for the first time, conducting business over lunch, or networking, one thing is certain. That is your actions are being watched.
• It takes 15 seconds to make a first impression and the rest of your life to undo it if it was a negative one.
• The first 12 words you speak should include some form of thanks, if appropriate. When meeting someone for the first time, express your gratitude. Example:“ Thank you for agreeing to this meeting.”
• The first 12 inches from your shoulders down should include impeccable grooming. Your hair, collar and tie / scarf accessories should be a reflection of the quality person you are.
• When introducing a client, introduce the client first and colleagues second.
When being introduced to a female client it is appropriate for either party to initiate a handshake as a gesture of welcome.( Previously it was considered impolite to shake a woman’ s hand.)
Studies have shown that 55 % of how you are judged is based on appearance, 7 % on the words you use and 35 % on your tone of voice. Small touches can often equal big business. A gracious etiquettesavvy spouse is just as important in some social situations as the person running the business.
Finally when travelling abroad on business do not forget to take the time to research whether you need to kiss, bow or shake hands.
IllusTraTIon MaTT rock engage | uk ISSUE SEVEN 2008