esv.vic.gov.au
Our new barbecue safety campaign;
Know The Drill Before You Grill, launched in early
November on regional free-to-air TV, catch-up
TV, CALD community radio and social media.
The campaign builds on the success
of the Look Before You Cook campaign,
which did a great job in raising
awareness about barbecue safety
over the past six years.
The ‘drill’ in the campaign title refers
to the steps you need to take to check
your LP Gas cylinder before lighting
up your barbecue – focussing on the
soapy water test.
The campaign was developed by
advertising agency DPR&Co, who
recently won the Australian Marketing
Institute award for their TAFE
commercial Chase your calling,
for Chisholm Institute.
DPR&Co developed our campaign’s
creative to focus on the motif of a burnt
LP Gas cylinder to highlight the number
of LP Gas barbecue fires over the
summer period.
The television commercial opens with
a line of burnt LP Gas cylinders, like a
row of breadcrumbs, along a suburban
street. The camera follows the line to
an ordinary suburban house, while the
voiceover informs us that there are over
100 gas barbecue fires over summer in
Victoria, with some of these fires turning
into house fires. The vision leads the
viewer up the driveway into the back
garden, where a soapy water test is
being carried out on the barbecue's
LP Gas cylinder. The commercial
ends with a group of family and
friends enjoying their barbecue after
successfully completing the test.
Further information is
available on our website at:
esv.vic.gov.au/knowthedrill
Know the Drill Before You Grill will
run on regional free to air TV, catch up
TV and social media from November
until the end of January 2019, with
peaks during holiday periods.
Easy as one, two, three: simple steps that can help avoid gas fires
If you see bubbles, turn the gas off
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