Energy and Power Middle East and Africa Power Rental Market | Page 3

The power rental market in the Middle East and African region has a significant growth rate, as it
is an economically sustainable option to rent out generators over installing an IPP for the same
purpose.
Growing population, urbanization, and customized standards of living are seen improving in the
Middle Eastern and African countries which are in turn likely to increase the demand for power in
the coming years. Grid networks being poor or erratic in certain areas, power rentals would
emerge as a feasible option to meet end-user requirements. This has created many opportunities
for rental power service providers that can offer accelerated turnkey power solutions.
Saudi Arabia is the largest market for power rental in the Middle East and Africa, owing to the
increased construction activities. UAE and South Africa are also one of the attractive marke ts for
the power rental industry in the regions of the Middle East and Africa.
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Utilities– Major end-user segment in market
Utilities capture a lion’s share among the entire end-users segment in the Middle East and Africa
power rental market. The second major end-user segment is oil & gas due to the oil-rich reserves
in the Middle East and Africa. The key driver for the market is the increasing demand of power in
the respective regions.
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