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WORLD ACADEMY OF INFORMATICS AND MANAGEMENT SCIENCES ISSN : 2278-1315 But since Annan's first brush with activism, the tools and After his service as UN Secretary-General, Annan took up methods of the trade have evolved; social values now seep residence in Geneva and worked in a leading capacity on into seemingly separate life goals for youth. various international humanitarian endeavors. Annan adds that social change isn't just about signing KOFI ANNAN FOUNDATION petitions or volunteering free time, but can now be In 2007, Annan established the Kofi Annan Foundation, an integrated into work and home life. Youth can also influence independent, not-for-profit organization that works to promote change in the corporate world. By making conscious daily better global governance and strengthen the capacities of decisions about how they consume, young people can people and countries to achieve a fairer, more peaceful world. inspire a shift in lifestyle and spending habits that supports The organisation was founded on the principles that fair and socially conscious companies. Recognizing the need for peaceful societies rest on three pillars: Peace and Security, businesses to create positive social impact from within, Sustainable Development, and Human Rights and the Rule of Annan says youth also have a role here; as employees and Law, and they have made it their mission to mobilise the budding entrepreneurs. leadership and the political resolve needed to tackle threats to Studies show Millennials (born between 1980 and 2000) are these three pillars ranging from violent conflict to flawed primed to do good and do it well, even at work. A elections and climate change, with the aim of achieving a Millennial Branding study found that 72 per cent want to fairer, more peaceful world. The Foundation provides the have a job that makes an impact. In her 2010 study, Meet the analytical, communication and co-ordination capacities Millennials, author Leigh Buchanon found almost 70 per needed to ensure that these objectives are achieved. Annan's cent of youth cite giving back and being civically engaged contribution to peace worldwide is delivered through as high priorities for their personal achievement. mediation, political mentoring, advocacy and advice. Through Annan feels confident leaving the world's problems with the his engagement, Annan aimed to strengthen local and next cohort, who will organize as a collective force, engage international conflict resolution capabilities. The Foundation as global citizens and make conscious choices as consumers. provides the analytical and logistical support to facilitate this "It's your world now," Annan advised, coming to the close in co-operation with relevant local, regional and international of his We Day speech. "Conversations I've had with you actors. The Foundation works mainly through private make me trust and believe that you can make this world a diplomacy, where Annan provided informal counsel and better place. So go out and do it". participated in discreet diplomatic initiatives to avert or Brothers Craig and Marc Kielburger founded a platform for resolve crises by applying his experience and inspirational social change that includes the international charity, Free leadership. He was often asked to intercede in crises, The Children, the social enterprise, Me to We, and the youth sometimes as an impartial independent mediator, sometimes empowerment movement, We Day. as a special envoy of the international community. In recent FAREWELL ADDRESSES years he had provided such counsel to Burkina Faso, Kenya, On 19 September 2006, Annan gave a farewell address to Myanmar, Senegal, Iraq and Colombia. world leaders gathered at the UN headquarters in New York, in anticipation of his retirement on 31 December. In the KENYA NATIONAL DIALOGUE AND speech he outlined three major problems of "an unjust world RECONCILIATION PROCESS (KNDR) economy, world disorder, and widespread contempt for Following the outbreak of violence during the 2007 human rights and the rule of law", which he believed "have Presidential elections in Kenya, the African Union established not resolved, but sharpened" during his time as Secretary- a Panel of Eminent African Personalities to assist in finding a General. He also pointed to violence in Africa which is peaceful solution to the crisis. clearly the new dawn in today’s Africa and the Arab–Israeli The panel, headed by Annan, managed to convince the two conflict as two major issues warranting attention. principal parties to the conflict, President Mwai Kibaki's Party On 11 December 2006, in his final speech as Secretary- of National Unity (PNU) and Raila Odinga’s Orange General, delivered at the Harry S. Truman Presidential Democratic Movement (ODM), to participate in the Kenya Library in Independence, Missouri, Annan recalled National Dialogue and Reconciliation Process (KNDR). Over Truman's leadership in the founding of the United Nations. the course of 41 days of negotiations, several agreements He called for the United States to return to President regarding taking actions to stop the violence and remedying Truman's multilateralist foreign policies, and to follow its consequences were signed. On 28 February, President Truman's credo that "the responsibility of the great states is Mwai Kibaki and Raila Odinga signed a coalition government to serve and not dominate the peoples of the world". He also agreement. said that the United States must maintain its commitment to JOINT SPECIAL ENVOY FOR SYRIA human rights, "including in the struggle against terrorism". On 23 February 2012, Annan was appointed as the UN-Arab POST-UN CAREER League envoy to Syria, in an attempt to end the civil war taking place. He developed a six-point plan for peace: www.waims.co.in ENDEAVOR 2019 | WAIMS ACADMIC PRESS 19 | P a g e