[Encore] Millennial Business and Life Mastery Magazine - Barbados 002 [Encore] Millennial Mastery Business and Life Mast | Page 41
Top 30 Millennial Bajan Entrepreneurs Under 30
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ARTIST
duced us to painting and that’s where I learned that art isn’t
all about realism. I started learning about artists like Jackson
Pollock and just the freedom of his expression and I guess a
few years later while we were at BIMAP and I was doodling, I
kind of came across a style of my own where I like to capture
and exaggerate movement, and that would’ve derived from
an exhibition I did earlier on while I was at BCC but that kind
of really just sent me going and put my mind in the position
that I could do something that’s kind of limitless.
3. What are some of the best lessons you’ve learned
about being an entrepreneur in Barbados?
Wow. The climate here for business is very unique and
understanding your clientele and how to target them can be
tricky especially with the niche market that I am in. The jour-
ney kind of hasn’t really ended even though it’s been around
for a long time. I’m actually still – I always feel like I’m still now
beginning, in a lot of ways. But Barbados is a very beautiful
place in terms of people being very open to what I’m doing
and interested in seeing it grow and develop, and always full
of encouraging words, that’s for sure. But business is growing
right now, it’s still – it hasn’t peaked but it’s very much in the
growing state.
Shane Eastmond
Shane Eastmond is a popular Barbadian artist. He hosted
his first solo art show at the end of April this year.
1.
self.
Who Shane Eastmond in business? Describe your-
For the most part my business right now is being pre-
pared for opportunities and that means spending most of my
time developing my craft and taking opportunities that help
represent the work as best as possible. Also, it’s about the
circle of people you work with and how you benefit each other
and strong teams of people is important to me.
I’m at a stage in my career where I am still figuring out a
few pieces, but I’m still pretty confident about the direction I’m
taking – where it’s going. And – yeah, there’s a lot less worry
than when I first started (or concern). But there’s still days
where you need to dial back and try to reinvent a few things
but it’s – that’s the fun part. Yeah.
2.
So, what inspired you to have an art career?
I always had a very creative mind. It wasn’t necessarily
geared towards fine arts. But that kind of really hit home for
me when I went to do the art degree at BCC. And my aim
was to be a graphic artist but, in the associates, they intro-
Millennial Business and Life Mastery Magazine
4. What in your opinion are some of the main differenc-
es between millennials and previous generations as it relates
to doing business?
Millennials have a lot of easy access to information and
a lot of unique ways to put themselves out there in terms of
the Internet. And there are a lot more influences now. There
are – a lot has been done. Maybe growing up back then a lot
of artists have been arising but now, we’ve seen their careers
flesh out completely and have models to look at. So, I guess
another important factor there is just placing yourself in an
original format. But I think – back then, you would probably
get a lot more discipline from an artist as we pay more atten-
tion to their model and how much work they put into creating
what they love. I see that the body of work is usually way
more extensive, but I am pushing myself to match that.
For example; Pablo Picasso, he probably had thousands
of drawings and paintings before he died. A lot of artists kind
of limit themselves to a certain amount of work for exclusivity
and stuff like that. It’s all about your name too and how you
position yourself. Technology is just a major factor though.
Technology on the perspective of an artist is different though.
Artists can place themselves in a lot of different arenas that
they weren’t able to before. I think there is a little bit more
respect for the artist these days.
I think people understand the art market a lot more now
and the value of art. Yeah, we’re in a good time. It could be
challenging being a Millennial in a time where a lot of things
have been done before and being able to hold something that
is truly original to you and that’s what I’m grateful for. I have
something that I feel is very original.
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