Encaustic Arts Magazine Winter 2014 | Page 71

• COMMENTS ( optional ) - This is a great place to allow your customers and students to speak about you . Make sure comments must be approved before posting , otherwise you will find yourself with unwanted messages ( spam ).
• RESUME or CV ( optional ) - Chronological order of your exhibits / accomplishments / awards , employment , certifications , etc ., with most recent on top .
• CALENDAR or EVENTS ( optional ) - Share upcoming events where you will be showing your artworks or teaching a class . If you are not going to update this events list regularly , don ’ t have it on your website !
• BLOG ( optional ) - If you don ’ t have a blog separate from your website , it ’ s a great idea to start your online diary right on the website so customers can easily find it .
• SHOP ( optional ) - A shop and shopping cart creates a great way for customers to buy directly from you and makes the transaction easy .
The next article in the ‘ Internet for Artists ’ series will delve into the importance of Social Media for Artists .
Before becoming an artist , Florida based Tristina Dietz Elmes was a computer systems analyst and consultant for clients such as National Geographic , Sony Music and Microsoft . While a Manager and Trainer for a software company , she exhibited a natural ability to simplify complex concepts into bite-size morsels her students could easily understand .
Today , Tristina paints and teaches encaustic wax and mixed media painting workshops in her Fort Lauderdale studio and at venues around the country . In addition , she helps Non-Profit Organizations ( including the Encaustic Art Institute and International Encaustic Artists ), Clients and artists make sense of and economically use the marketing pwer of the internet through social media , website presence , blogging and mailing list management to increase visibility and sales .
Tristina can be reached through her website at www . DietzArt . gallery or by email at tristina @ DietzArt . com . Enjoy reading her artful blog at http :// ArtBookBug . blogspot . com and follow her on Social Media at www . instagram . com / dietzart www . twitter . com / dietzart www . facebook . com / MultiMediaMaven www . pinterest . com / MultiMediaMaven