writing grant applications; designing
materials such as business cards; staying
social and ‘out there’ where we can meet
collectors; and creating, then keeping up
to date, our internet presence.
An integral part of today’s marketing
efforts for Artists must include an
Internet Presence. Having a great
Website, Blog or Social Media content
builds credibility for our Brand in the
minds of collectors, gallery owners, and even the casual viewer. The objective of an
Artist on the internet in today’s world is to be in enough places and so easy to find that
customers think we’re EVERYWHERE!
Let’s talk a few statistics…
- Facebook gets 6 Million Post Views every MINUTE
Compare that to:
YouTube
1.3 Million Video Views
Instagram
480,000 Images Shared
Twitter
100,000 Tweets Sent
- 94% of posts receive more total views for compelling VISUAL content
- 500% faster consumption by viewers of VISUAL information than text
- Search engines give better page ranking for activity across media1
The bottom line? Cross-media Visual Storytelling is a powerful marketing strategy for
Artists online. What media, then, are we to attempt to “cross” in order to grab attention
and make ourselves appear larger than life on the internet? The three primary areas
where an Artist should have a presence online with fresh content entered monthly are:
on a Website, on a Blog (online diary), and in Social Media. Our most important content
to share in cyber space? Compelling photographs.
1
Vocus.com, “The Marketer’s Guide to Social Media 2014”, Geoff Livingston