Model: Kristen Olguin
Photographer: Patrick Baldonado
Dara fell in love with fashion at an early age and learned to sew out of necessity. Because of life
circumstances, she didn’t follow a path of fashion design initially. Instead, she found a wonder-
ful career in corporate Human Resources. Just as life happens, that role ended and she took the
plunge into re-
tail. It was a great
learning environ-
ment, and what
she found is she
loved
working
directly with the
customer and de-
signing the right
look through style
consultation and
bespoke design.
Becoming a fash-
ion designer at the
age of 40 might be
a Hopeless Cause,
but she found that
she loved empow-
ering others by
the way they com-
municate though
their clothing and
accessories choic-
es. Always com-
munity-minded,
she wanted to
build a brand that
gave back and
gives the custom-
er the choice on
what organization
to impact.
Through her de-
signs she provides
impact to her cus-
tomers, the en-
49