Encantado Magazine 1 Issue 2 | Page 4

Table Of Contents From the Publisher & Editor-In-Chief 10 Gene Chavez: SFX Makeup Artist 13 Health & Fitness Writer Beverly Bowers 14-15 November Calendar 16-17 Cover Model Andrea Q&A Iping t’s already November. I’ve always been one to do my holiday shopat the last minute. This year, I thought I could do something a little differently. I’m making my list and checking it twice... Not just a song for the kids, I seriously made a list of all the friends and family I’d like to shop for this year and plan to buy gifts at local shops/ boutiques right here in Albuquerque rather than corporate stores. Besides the fact that I’ve never been one to do the whole black friday maddness thing, being a local business owner myself, I understand how important it is to keep our spending dollars here at home. Buying from a locally owned business means supporting a family in your own neighborhood. Without the support of its own community, a local business may suffer. In addition to the holiday season, November 26 is Small Business Saturday. Get out there and check out some of these mom and pop shops to show your support. In this issue we are honored to introduce a few local faces that you may recognize. As our publication grows we will continue to highlight different people of Albuquerque, and surrounding areas. Let us know what you think on our facebook page The following statistics are from an article on elocal.com. Big Box Chains vs. Local Businesses Statistics – Throughout the United States, only about 33.6% of the revenue from national chains is reinvested into the community, which is very low compared to the 64.8% return from local businesses. (2009) – A study in Austin, Texas found that $100 spent at a local bookstore produced $45 worth of local economic activity, and $100 at the chain store Borders brought back only $13. – National chains often bring loss of employment. The opening of a Wal-Mart reduces retail employment by an average of 150 jobs in the county of its location. – Local businesses are usually established in city centers, instead of on the margins of communities like large chains, so they contribute less to pollution, congestion, habitat loss and urban sprawl. If the people of an average American city were to shift 10% of their spending from chains to local businesses, it would bring an additional $235 million per year to the community’s economy. Raven Editor-In-Chief/ Co-Creative Director <-Photographer: Raven Reed November Cover Model: Andrea Salais Edited by: Raven Reed