A new way to play
Redundant tenniscourt turned into marketing asset
“ Traditional ” sportscourts and regular playsets at a holiday park have become standard . It ’ s hard to do without . Nevertheless , investing into these makes increasingly less sense - as they don ’ t set you apart from the competition . Therefore , this 5-star holiday park (‘ t Rheezerwold ) in The Netherlands , replaced one of its tenniscourts with a colorful new sports facility , giving a whole new dimension to sports like tennis , hockey and football .
The old concrete blacktop was revised in a very cost-efficient manner , and is now the colorful Yalp Toro court you see above . This holiday park invested in three different interactive playsets in early 2015 . The third interactive playset was only intended to be temporary , but during this testing period it made so much positive impact on the owner Chiel Palstring , that they decided to place this interactive football wall permanently ; right next to the interactive sports field and the sonic dance arch . “ In fact , all three interactive playsets have positively suprised me ; especially with their attraction value and their ability to position my park as being even more unique and fun . At night , after dinner , this central square place becomes incredibly busy and lively . Large groups of children and teenagers play at the same time , often even together with their parents ,” explains Chiel . `There is no more need for an animation team . The kids and youngsters can entertain themselves ....”
Reference location : Yalp Sona at Hertsmere Meadow Park , United Kingdom