A new way to play
Yalp Fono at Center parcs
In the midst of stiff competition , Center Parcs ( holiday parks ) are not standing still .. They are taking active strides towards realizing over 60 new activities across its parks in 2015 . All of these are aimed at creating a stronger and more mention worthy experience . In order to tailor to the growing target market of teenagers , Center Parcs chose to place 12 interactive playsets in 6 of their holiday parks across Western Europe .
This includes The Netherlands ( De Eemhof & De Kempervennen ), Belgium ( De Vossemeren ), Germany ( Bispinger Heide ), and France ( Le Lac d ’ Ailette & Le Bois aux Daims ). The interactive playsets of choice were the interactive football wall ( Yalp Sutu ) and outdoor DJ table ( Yalp Fono ). “ With the Yalp Sutu and Yalp Fono , we are now able to entertain the teenagers accompanying their families during their visits .
It was very difficult to actually find something for this target group , because they ’ re very hard to please . After all , teenagers just want to “ chill out ,” and meet new friends ; while wanting nothing more than to escape their parents ’ supervision ,” explains Ruud Rerink - Product Development Manager at Center Parcs . “ In addition to the Yalp Fono , we have started offering an animation program that includes a Pool Party , and DJworkshops .”
After an absolutely stellar season , all park managers are looking back on their investments very positively . Many of the Center Parcs interactive play sets are within the top-10 most played worldwide . “ The guests love it , and the play sets are literally used nonstop ; every day of the season , says Ruud . The play sets are highly reliable , and they ’ ve proven absolutely vandalism-proof . Yalp has also been very helpful all along the way , while giving us free consultation all along the way .”
Reference location : Yalp Sona at Hertsmere Meadow Park , United Kingdom