EMS Rewards POS Behaviors | Page 9

• Active EMS Rewards Members with a Birthdate listed in the system will receive something special on their special day! – Try saying: ―Now for the best part – if we add your Birthdate, we will be able to send you a special reward each year. What’s your Birthdate?‖ Note: if the customer is displeased at the idea of sharing the year, enter the year as 1900 – as long as the day and month are correct, they’ll get their reward on time! D- 9