EMS - Product Information Guides Rewards Relaunch TEST April 2014 | Page 7

EMS Rewards Overview
How does EMS Rewards
IMPACT my Store?
EMS Rewards creates and helps to maintain
lasting RELATIONSHIPS with customers, builds
customer LOYALTY, and increases TRAFFIC in
your store.

In 2013, on average…
– Rewards Members spent twice as NonMembers:
$180 per year vs. $90.
– Rewards Customers shopped 54% more
frequently:
2 transactions per year vs. 1.3
– Rewards Customers had a 27% higher
ADS:
$89 ADS vs. $70 ADS.
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