EMS - Product Information Guides Rewards Relaunch TEST April 2014 | Page 15

Training Your Team
What else should we KNOW?
DATA QUALITY •
•

Quality Data is useful information we can use to contact a customer: E-mail
Address and Mailing Address
Garbage Data is information we cannot use to talk to the customer
(Fake
Names, Phone Numbers, E-mail Addresses, and Zip Codes cause significant
problems)
Without good data, we are unable to drive traffic to your store
and your Rewards capture results will be lower.

EMS DATA POLICY •
•

While we may occasionally send e-mail on behalf of our partners (think
Conservation Alliance) from time-to-time – we do not ever sell or share our
Customer’s E-mail addresses or phone numbers with anyone.
More information can be found at www.ems.com.

REPORTING •
•

Current Reporting focuses on Capture Rate for your store and individual
associate capture rates in several time parameters (Yesterday, WTD, MTD,
YTD).
Future Reporting will provide a clear picture of Capture Rate, Data Usability, and
Data Quality at both the store and individual levels.

B- 7