EMS - Product Information Guides Rewards Relaunch TEST April 2014 | Page 10

Training Your Team What’s our job? It’s as simple as this – “Make it Easy for Our Customers to Love Us.” To do this, we actively seek to Make a Connection with our Customers, Be Credible with our Customers and through every experience they have with us Make it Memorable. Throughout everyday, there are countless things we do that support Job #1 – whether it’s working directly with customers on the sales floor, keeping up with our visual standards, fact tagging our product, keeping the store and back-room organized and efficient, or even making sure the bathrooms are clean. All of these and every other action we take has an impact on whether or not Our Customers Love Us. EMS Rewards is one simple way to Make it Easy for Our Customers to Love Us. B- 2