MADELIFE
millennial trends:
What Influences Our
Buying Behaviors?
MADE BY ASHLEI WILLIAMS
For all of the negative noise out
there about millennials, there
are facts rising to the surface
about our uniqueness in outlook,
diversity of experiences, and
power in numbers.
W
hile I have the floor,
let me dispel some of
the misconceptions that are
confusing other genera-
tions about who we are:
• First of all, current
teenagers are not mil-
lennials. We are 80s and
90s babies.
• Secondly, we did not
agree to crown the color
“Millennial Pink.” Main-
stream media did that.
As far as we’re con-
cerned, it’s “Barbie Pink.”
• Last, but certainly not
least, we do not enjoy
free snacks, nap pods
and Xboxes at work
more than “X,” “Y” or
“Z.” We enjoy raises, bo-
nuses, and 401ks just as
much as the next person.
With that said, I bring you
to some of the facts that
are true about us and why
they matter. This time
last year, Nielsen released
its report, “Multicultural
Millennials: The Multiplier
Effect.” Our sheer size has
researchers and organi-
zations like Nielsen taking
note, as there are now 75 million of us
living in the U.S. according to the report.
All of us are now at the working age of
18 years old and we will comprise over
half of the workforce within the next
decade. Economically speaking, we can
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