EMPLOYEE MAGAZINE
Fairness ; everyone should be given the same treatment or reward earned on good merit , in most organisation some animals are more equal than others and that distorts the organisation culture and team morale and spirit . And when that stage is reached is becomes to manage people ’ s behaviour . Showing Concern for Others / Humanity- Being empathetic to your subordinates and relating to their Respect for Others
COMMITMENT TO EXCELLENCE ; same type of behaviour or service provision . It is possible that an act that would shock them if done by the first person may be entirely consistent with the expectations of the second . The average person representing a small business probably doesn ' t have such extreme viewpoints about their personal brand . However , you still need to act in ways that match your perceived image . If you portray yourself as being caring and interested in your customers , then it is very important that you do listen to their complaints and try and fix any problems they may encounter with your product and make their voice be heard ( stakeholder engagement ). Part of your personal branding should include having social media accounts on all of the social networks where your audience spends their time ,
( LinkedIn , YouTube , Facebook , Instagram , ( That is where you are dealing with a lot of content like videos and pictures , video are captivating and it ’ s easy to get people ’ s attention through a video , Twitter ).
Business Ethics for Branding of Professional Etiquette According to the Six Pillars of Character , the Josephson Institute offers 12 Ethical Principles for Business Executives , which are ; Honesty and transparency which results in good integrity and trust from your followers or subordinates . Promise-Keeping & Trustworthiness which results in you being reliability . Loyalty ; acting in good faith of what is expected of you . offer service that meets industry best practice and good quality assurance processes for good service delivery and offer business continuity plan in times of crisis and risk management procedures that will protect the business processes and mitigate the risks . Leadership-lead by example , be a trend setter in a good way . Reputation is one thing that takes years to build but can be damaged overnight , In branding one needs to protect their reputation like their life depends on it , and have morals that guides you from what is right and wrong . Good reputation is built based on good business ethics , good principles and ethics , good transparent and clear , defined business strategies and processes . Accountability- Be accountable ; when things don ’ t go accordingly , take full responsibility and provide an amicable solution and engage your stakeholders or customers whenever there is an activity going on . Tip “ Set defined goals , your goals should be simple , measurable ,
Employee magazine SEPT - OCT 2021 21