EMIS Emerging Market Information Service India Retail Sector | Page 25

Bread
India Packaged Bread Market Size
600
500
400

479.1
453.7

430

533.4

505.3

5.7%
5.6%

5.6%
5.6%

5.6%

300

Market Share by Bread Type, INR bn, Publ. Mar 2012

5.5%

5.6%

Brown Bread 10%

5.5%

200

5.5%

White Bread 84%

5.5%

100
0

5.4%

FY 2009

FY 2010

FY 2011

FY 2012

FY 2013

Packaged Bread Market Size, USD mn

Others 5%

% y/y change

Market Segmentation, FY 2013
By Players:

By Regions:

Comments
 Per capita bread consumption ranges between 1.5 kg and 1.75 kg in
India, the bread manufacturers’ association said on its website.
 The organized sector includes some 1,800 small-scale bread
manufacturers, 25 medium-scale manufacturers and two large-scale
industrial producers.
 The two largest players, Britannia Industries Ltd. (BIL) and Modern
Food Industries Ltd. (MFIL), were allowed to continue operations on
the basis of their capacity and expertise in 1976, when the government
restricted bread manufacturing to small scale industries (SSI) only.
 VAT is not imposed on bread in most of the states. Bread is gradually
evolving into a branded product and in-store bakeries are gaining
popularity.

West
29%
South
25%

East
10%

Unorganized 59%

Organized 41%

North
36%

Source: Ken Research; CIER; All India Bread Manufacturers’ Association; EM Insight calculations;
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Copyright © 2013 Internet Securities, Inc. (trading as ISI Emerging Markets), all rights reserved.

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