EMIS Emerging Market Information Service India Retail Sector

Ready-to-Eat Market Ready-to-Eat Market Segmentation 120% 4,910.8 5,663.9 6,542.1 7,397.8 8.8% 8.6% 8.2% 8.7% 16.6% 18.7% 19.7% 21.8% 23.5% 60% 24.1% 24.2% 23.7% 24.9% 24.8% Total Market Size, USD mn Marie 11% Cream Biscuits 22% 8.9% 80% Biscuit, Cracker Market Share by Sales Value (Apr-Sep 2012) 100% 8,430.40 40% Ice Cream Snacks Salt Crackers 6% Confectionaries Bakery 50.5% 48.5% 48.4% 44.6% FY 2010 FY 2011 FY 2012 Cookies 26% 42.8% FY 2009 20% Non-Salt Crackers 9% FY 2013 Others 6% 0% Glucose 19% Confectionery Sales by Value 90,393.90 78,409.70 26,691 Ice Cream Market Segmentation (publ. Mar 2012) by City 100,854.70 NonMetropolitan Cities 35% by Type of Product: Unbranded 52% 29,676 23,329 31,753 36,619 40,784 23,329 27,084 30,395 FY 2010 FY 2011 FY 2012 Chocolate Sales, INR mn Sugar Confectionery Sales, INR mn Six Major Metropolitan Cities 65% Gum Sales, INR mn Source: Ken Research; Indian Biscuits Manufacturers’ Association; The Economic Times; BMI; CIER Any redistribution of this information is strictly prohibited. Copyright © 2013 Internet Securities, Inc. (trading as ISI Emerging Markets), all rights reserved. - 23 - Branded 48%

EMIS Emerging Market Information Service India Retail Sector | Page 23