EMB
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LOCAL MEETS
GLOBAL
42 DREAM LITTLE
– KAMAL BUDHABHATTI
Kamal Budhabhatti, Founder and
CEO of Kenyan software company,
Craft Silicon, explains how taxi
hailing app, Little Cab, is meeting
local needs and competing with
global competition on Kenyan soil.
46 RUBBING SHOULDERS WITH
EMERGING MARKET GIANTS
– JOHN JULLENS,
PER-OLA KARLSSON &
RAWIA ABDEL SAMAD
To grow and compete on the
global stage, emerging market
companies need to carve out
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a clear right to win by gradually
building, deploying and refining
differentiating capabilities.
50 EMERGING MARKETING
– MICHAEL GEGG
Many multinational firms get their
marketing strategies wrong when
it comes to emerging markets.
Here’s how to start getting it right.
CREATING
A MARKET
68 THE AFRICAN AMAZON
With JULIET ANAMMAH, CEO and
founder of Jumia Nigeria, explains
how the company has built a
thriving business and kick-started
Africa’s e-commerce landscape.
72 MYANMAR: A RETAILER’S TAKE
With WIN WIN TINT, Founder and
CEO of retail empire, City Mart
Holdings, sheds light on consumer
appetite and doing business in her
home country of Myanmar.
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A FAMILY AFFAIR
53 CASE STUDY: TROUBLE
IN PARADISE
– GONZALO JIMÉNEZ,
GAIA MARCHISIO, SONNY
IQBAL & RICHARD STARK
As family-run fruit business,
Paraíso Verde, grapples with
infighting and professionalization,
four experts offer their advice.
60 THE PATH TO IPO
– KARTHIK KRISHNAN
How should firms in emerging
markets manage the transition
from family business to publically
listed company? Karthik Krishnan
turns to Saudi Arabian jewelry
company, L’azurde, to find out
how they did it.
LEADERSHIP
76 WOMEN LEADERS CAN
GROW YOUR BUSINESS
– RANIA HABIBY ANDERSON
If emerging markets were to
engage their millions of highly-
qualified women, then companies
and economies would be all the
better for it. Here’s how business
leaders can do their part.
81 EXPERIENCE FROM THE FIELD
Former football referee and now
FIFA referee instructor, Shamsul
Maidin, provides a taste of life
officiating the beautiful game.
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