22
37
CUBA & IRAN:
IS IT TIME TO INVEST?
ABDERRAHIM ETOUIL
International sanctions are beginning
to lift and as opportunity for foreign
investment rises, two key questions
remain: are the Communist state and
Islamic republic ready for FDI? And, if
so, are investors ready to do business, not
in Cuba and Iran, but with them?
NON-CONSUMPTION
IS YOUR FIERCEST COMPETITION
—AND IT IS WINNING
EFOSA OJOMO
Non-consumption is one of the biggest
competitors in emerging markets, and
market-creating innovation is the way to
beat it.
43
WHAT’S YOUR
LEGACY?
STEVEN SONSINO
Philanthropy is broken and almost
everyone knows it. Steven Sonsino
highlights the emergence of a new
generation of altruists: the legacy
builders.
6 Emerging Markets Business Summer 2016 • Issue No. 1
32
FOCUS
IT’S A FIRST GENERATION
CORPORATE SOCIETY
TOMMY WEIR
While advanced markets are well-accustomed to
corporate life, economies in many corners of the
world are still in their first generation as corporate
societies—a reality with far-reaching implications
for companies seeking emerging market growth.