Emerging Markets Business Summer 2016 | Page 30

CUBA & IRAN: IS IT TIME TO INVEST? What Jack did up there in the castle was wrong, and it is precisely that scenario that the international business community should seek to avoid with Iran. Instead of beanstalk-style grab and run missions to secure a nugget of gold, investors should strive to foster friendly relationships with Iran for the long term. By doing so, the chances of benefiting from the nation’s resources and economic potential are much higher and infinitely more sustainable than those of quick-win campaigns. Granted, it is still early—too early some may say—to wax lyrical over Iran’s economic potential. However, in a rapidly changing environment, the old adage ‘he who hesitates loses’ is worth heeding, as Professor Louis Habika explains. “Iran's economy is diverse and will not require a long time to flourish again,” said the financial expert and economy professor at Beirut Arab University in a recent interview. “It’s a very good place to expand your international business,” he added. Economic data from recent years adds credence to Habika’s words. According to the World Bank, Iran’s GDP was worth US$415.34 billion in 2014. That represents 0.67 percent of the global economy. While IMF data points to a decline of just over US$19.5 billion in 2015, the Fund forecasts a healthy rise for this year, with Iran’s GDP expected to increase to US$416.22 billion. This figure is short of the country’s all-time high of US$576.56 billion in 2011, but attractive nonetheless for a country where GDP averaged US$148.91 billion bet ween 1965 and 2014. IRAN'S ECONOMY IS DIVERSE   AND WILL NOT REQUIRE A LONG TIME TO FLOURISH AGAIN. 28  Emerging Markets Business  Summer 2016 • Issue No. 1