EMBA Brochure 2019/20 Hult_EMBA_Brochure_2019/20joomag | Page 8

BUSINESS AND BEYOND Cultural differences matter 100% of Japanese executives in a survey approached negotiations as a win-win for both parties, as opposed to only 33% in Spain. 2007 was the year that the Daimler- Chrysler merger failed, partly because of cultural differences between Germans and Americans. 9 years is all it took for Uber to operate in more than 65 countries. 8