BIZ
5 QUESTIONS
What is your strategy to
penetrate into the market?
The Indian market is vast and
holds immense potential for the
brand and our main focus for
penetrating into the Indian market
is mostly through AV, E-Commerce
and GEM (Government E-market).
To widen our horizons in the market,
we constantly keep increasing our
distribution channels, launch new
products embedded with latest
technology to suit the customer
need, expand to different territories,
and develop strategic alliances with
our partners. We also believe in high
engagement rate through road shows
in different cities and establishing
experience centers in partnered store
for the consumers to get a handson
experience before buying the
product.
How is your product stand
different in the market as
compared with others?
Each category of ViewSonic
product has some unique aspect that
sets it apart from the other similar
products available in the market and
we offer them at competitive prices.
ViewSonic Interactive Flat Panel
Displays come with an in-built
ARM quad-core processor, 2GB
memory, 16GB storage, and provide
powerful computing for annotation
and multimedia playback without
the need for a PC. These displays
“ViewSonic will
fire all cylinders
to penetrate into
Indian market"
are built to last with anti-glare 7H
tempered glass and a Flicker-free &
blue light filter, making these displays
ideal for various environments,
including boardrooms or classrooms,
where inter-activity and sharing are
encouraged.
Talking about the Projector
Category, some of the projectors
come with in-built Harman
Kardon speakers; it is equipped
with lamp-free technology. Some
models are portable and travel
friendly, the projector interface is
user friendly. Select range of our
projector is equipped with smart
connectivity (Bluetooth and Wi-Fi
enabled products) and has 4K LED
technology which supports high
resolution videos and provides a
larger than life experience to the
users.
What is the USP of this product?
The projectors that we showcased
were X10-4 k LED projector and
M1+ Ultra-portable projector.
X10-4K LED portable projector is
engineered with a DLP 4K Ultra
34 February 2020 | www.smartgovernance.in