Elston CPD Redefining Adviser Value | Page 16

Biographies
Shweta Agarwal, Ph.D.
Shweta Agarwal is Head of Behavioural Insights at BirthStar®. Shweta holds a PhD in
Management Science (Decision Sciences) at the London School of Economics which was
sponsored by the AXA Research Fund. Shweta completed her M.A.St in Mathematics at the
University of Cambridge as a Cambridge Commonwealth Trust Scholar in 2006 and her BSc
with Honours (Distinction) at the University of Mumbai in 2005. From 2008 to 2013, Shweta
worked periodically as a Quantitative and Behavioural Finance Consultant at Barclays,
conducting research for global strategic and tactical asset allocation models as well as
building wealth simulation and risk rating tools. Until 2012, Shweta was a Quantitative
Analyst at Decision Technology performing analysis for market research projects.

Henry Cobbe, CFA
Henry Cobbe is Managing Director and Head of Research at BirthStar®. Henry graduated
with a first class MA(Hons) degree from the University of Edinburgh and since 1999 worked
at leading investment managers including Schroders plc, Thames River Capital LLP and as
a partner at Nevsky Capital LLP. Henry is an IMC holder since 2000 and a CFA
charterholder since 2004. In 2012, Henry set up BirthStar® to research develop technologybased investment propositions centered around the application of Behavioural and Lifecycle
Finance.

About BirthStar®
BirthStar® is a research and advisory firm that brings together expertise in investment
theory, behavioural science, and technology to help asset managers and intermediaries
deliver engaging user experiences, and better customer outcomes. BirthStar® is a member
of Level39, Europe’s largest technology accelerator.

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not necessarily reflect the official policy or position of Mirabella Financial Services LLP.
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LLP (FRN 415559) which is authorised and regulated by the Financial Conduct Authority. BIRTHSTAR® is a
registered trademark and trading name of Elston Consulting Limited.
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