DON'T BE SUCH A PEST!
POLITICAL
1. Ethics in Marketing
Business owners and CEOs will do anyting to reach their audiences. Unfortunately, a lot of these businesses will also risk the privacy of their consumers. (Goldman, 2011)
2. A Politically Correct Business
Having all the bases covered in business is super important, especially if the business is trying to reach specific demographics. (Shambaugh, 2008)
3. Privacy Amongst Celebrities
Without the lives of celebrities, certain publications such as TMZ would be out of busiess. Some may even argue that the career's of certain celebrities wouldn't exist without paparazzi. When is enoug enough? (France, 2013)
ECONOMICS
1. Needs Vs. Wants
People love a good apple product, but at what point can we differ between products we need and products we want? (Grandoni, 2012)
2. American Entrepreneur's go International
The American culture is naturally competitive, so much so that American's themselves are constatntly reaching for the American Dream. Maybe we can find it overseas. (Tozzi, 2011)
3. Los Angeles, CA, Entertainment Capital of the World.
Maybe Living in L.A. is not cost effective, for some, but the entertainment industry is what boosts the state's economy. (Verrier, 2012)
SOCIAL AND CULTURAL
1. Social Networking
It's hard to think about people did to market themselves before social networking existed. Now that it's a prominent tool in furthering businesses. (Little, 2011)
2. Personal Endeavors as Marketing Tools
Frank Ocean came out the night before his album debuts. Often times entertainers will profess information knowing the reaction will be huge. Is it genuine, or for marketing purposes? (Toure, 2012)
3. Television Programming
While there are many shows that are informative about the social lives of certain groups of people, a lot of television programming may be seen as indirectly (or directly) ridiculing the lives of people. (Downing, 2013)
There's a lot to learn in the entertainment world, but sometimes it's hard to pinpoint the issues. The Pest Analysis breaks down exactly what the issues are and how to think of them objectively.
TECHNOLOGICAL
1. Digitial Media Vs. Traditional Media
Thanks to the internet, finding information is quick and easy, but is it better? Since anyone can put anything on the internet, is it really the best reliable source? (http://techtodayradio.com/2010/03/05/so-is-technology-helping-or-hurting-education/)
2. Technology Takes Marketing to Another Level
Technology has not only changed the way people conduct business, but it has changed the way society thinks. (Daye, 2011)
3. Advancement of Technology Means Advancement of You.
Years ago it may have been impressive if someone put that they were able to move through Photoshop. In today's society it is a requirement. (Pratt, 2012)