elleven Magazine Issue 1 | Page 19

1985 1985 brought us ‘that’ TV ad, an iconic moment in the history of denim. 1996 96 sparks the low-slung jeans trend, with the intorduction of Alexander McQueens iconic ‘bumster’ trousers. 2001 2001 saw 90’s super couple Britney Spears and Justin Timberlake, arrive in head-to-toe denim for the MTV American Music Awards. Just Wow. 2004 Kate Moss is photographed in a pair of skniny jeans, and the trend goes global. 2009 12 Ever eccentric Lady Gaga does denim in a whole new way with a pointed, rhinestone bodysuit nat her Washington concert. 20