Marketing is either a grand opportunity to be creative or it's a daunting task that gets put off until another day. For many new and well-established entrepreneurs, it's the latter. They see the value in it, but question if they are doing it right or if they know what to do.
Fear tends to halt the necessary action steps in various aspects of our lives. Fear has the capability to turn a priority list into an I'll-do-it-another-day list that we attempt to forget. Ironically, the encouragement to do the daunting task never goes away. It simply looms in the back of our mind like a thorn continuously reminding us of its presence.
What is your marketing plan? Do you even have a plan?
“I think a lot of people are scared of the word 'marketing',” said Jill Celeste, MA. “They don't know what it is. It's like a big mystery. Marketing is not rocket science. You just have to learn it.”
Jill Celeste is a Marketing Coach, the founder of the Celestial Marketing Academy and author of “That First Client”. She established her first marketing business, working after hours, in 2010. Within four months, her business was up to capacity and she was able to quit her corporate job to become a full-time entrepreneur. Initially the business was a social media marketing agency; implementing social media solutions for businesses. Teaching clients how to market brought Jill great satisfaction. She transformed her business model several years ago to a coaching practice.
“Don't be afraid
of marketing, because
marketing is how you get your message out there.”
“Everything I do is to teach purpose-driven entrepreneurs how to be the directors of marketing for their business,” explains Jill. “When you're the director of your business, you make marketing a priority. There are entrepreneurs out there that don't market and wonder why they don't have customers; they are the ones who haven't adopted the mindset that they're the director of marketing for their business. My mission is to work with lightworkers because I believe energetically we need lightworkers right now. We need these people to rise up, and in order to rise up, if you're going to do it from an entrepreneurial standpoint, you have to know how to market.
Making a Difference One Marketing Foundation at a Time with Jill Celeste
54 | ElementsForAHealthierLife.com | April/May/June 2017