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THE BRANDING ISSUE
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WHAT ’ S YOUR
ADDRESS ? Your URL – your web address – should be simple and easy to remember . It should ideally match your business name and , if that ’ s not possible , it should reflect it strongly . A . com . au domain is preferable but you can also get . sydney and . melbourne now , which is great for businesses operating purely in those cities .
10 STEPS TO A HIGHLY EFFECTIVE WEBSITE
CREATING A BUSINESS WEBSITE CAN BE A DAUNTING TASK . IMPROVING THE ONE YOU ’ VE GOT SOMETIMES EVEN MORE SO . BUT FEAR NOT , HELP IS AT HAND !
L et ’ s cut to the chase . In today ’ s world , a business needs a website . Why ? It ’ s simple . Your potential clients are out there , and if you want them they need to be able to find you . Eighty-eight per cent of Australians are online , and on average we spend almost 40 hours per week on the internet . From interacting on social media or watching sport to researching our next purchase or searching for a tradie to do a job we urgently need doing , more often than not we ’ re glued to our devices .
If you don ’ t have a website , you ’ ve likely got your reasons . Regular business and word of mouth , right ? And that ’ s fine . But if you ’ ve got aspirations of growing the business , or selling it at some point , you need the foundations in place .
It doesn ’ t need to be fancy – you can get a couple of pages up in an hour or two and go from there .
But , whether you ’ ve got a website already or not , there are a few fundamentals every website should have .
Here are our top tips for creating an effective business website !
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KEEP IT SIMPLE
Your website doesn ’ t need an electrician ’ s version of War and Peace on there , so you don ’ t need 50,000 words . Think of how you interact with websites – you skim , look for what you ’ re after , and act on it . So , keep your information on point and make sure it ’ s as clear as possible .
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WHAT DO YOU DO ?!
The worst websites are those that leave you asking , ‘ so , what is it you do exactly ?’. What you do should be the first thing that people see when visiting your site . ‘ Residential electrician servicing St Kilda and surrounding areas – no job too big or small ’: it ’ s very cliched , but it ’ s clear what you do , and importantly where you do it .
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. com . au . net . au . biz . sydney
LIST YOUR SERVICES Somewhere on your website you should list the top 20 most common jobs you do . And then ideally create separate pages for the top five or 10 , going a bit more in depth about the service you ’ re offering . Why ? Two reasons . One , when people get onto your site they can immediately see you offer the service they need . Two , when people search ‘ solar installation
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