THE BRANDING ISSUE

UNIFORM APPEARANCE

EVERYONE LIKES A MAN OR WOMAN IN UNIFORM , AND LOOKING SMART

AND MATCHY-MATCHY CAN DO WONDERS FOR YOUR IMAGE .

P eople really do judge a book by its cover , and what you wear on the job gives customers important clues about your competence and reliability . Whether you ’ re a one man or woman show or employ staff , having a uniform is one the fastest and most effective ways to tell the world who you are , what you stand for and , if done well , that you ’ re good at what you do . And , even better , it doesn ’ t have to be daggy , uncomfortable or stupidly expensive – promise .

16 GEMCELL . COM . AU OCT – NOV 2021