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STORYTELLING TIPS
CREATING CONTENT MIGHT SEEM A GREAT IDEA , BUT A DAUNTING PROSPECT . HERE ’ S FIVE TIPS TO MAKE YOUR LIFE A WHOLE LOT EASIER .
1
LESS IS MORE
Don ’ t worry about using long , roaming sentences and big words : say what you want to say as quickly as possible .
2
WHAT ’ S THE POINT ?
Before you begin , ask yourself what the key point is of what you ’ re going to convey ? What is the one thing you want people to remember ?
3
ALWAYS LOOK OUT
FOR CONTENT OPPS There are so many opportunities to create good content each day – but many of us just walk past them .
Always think about the potential for creating a story from what happens every day . You ’ ll be surprised .
4
CHECK FOR ERRORS Writing can be a challenge , but it ’ s important that whatever you produce is right . There are great tools online – for example , Grammarly – that can help catch mistakes you make . After all , people will judge the professionalism of your brand if your content is littered with errors .
5
HAVE FUN Telling stories should be fun . Experiment and enjoy !
FIVE TOPICS TO SPARK YOUR CONTENT INTO LIFE
NEW PRODUCTS YOU ’ VE SEEN ENERGY EFFICIENCY
1 Create desire by showcasing 4 We all want to save money , new products you have access to .
2
ON THE JOB
Progress shots of jobs that you ’ re doing at present - wrapped up in one website article . Tricky and challenging jobs are also really interesting , too .
3
HOME MAINTENANCE NEEDS
Talk about the need to ensure your home is working well . From warning signs to look out for to timelines for a ‘ check up ’, educate your clients with useful content . right ? So talk about the energy savings people can make and how they can add up . How much does leaving those lights on all day really add up to ?
5
SAFETY FIRST
Electrical contractors know the importance of safety – and know only too well the consequences of not putting safety first . Regular safety tips and a few stories of when things go wrong will reinforce the notion for ( potential ) customers that they need to call in the experts – and that electrical safety isn ’ t something that can be left to chance .
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