FEATURE
DOWN
THE
PROTECTION
TOOLS
ISSUE
GUARD UP:
PROTECTING YOUR BUSINESS REPUTATION
FROM THE QUALITY OF YOUR STAFF TO THE WAY YOU INTERACT WITH CLIENTS IN
PERSON AND ONLINE, YOUR BRAND IS ON DISPLAY AT EVERY TURN. WE’VE PULLED
TOGETHER SOME TIPS TO HELP YOU REST EASY KNOWING YOUR BUSINESS HAS ITS BEST
FOOT FORWARD – ON SITE AND ONLINE.
THE PERFECT FIT: HOW TO
HIRE THE RIGHT STAFF
There’s no doubt that getting the hiring
process right is hugely important for your
brand’s reputation – after all, your employees
are the face of your business. So how do you
ensure you employ the right people? And how
can you be confident that once they are on
board, they’ll behave in a way that doesn’t let
the side down?
We asked Ellie Langford from strategic HR
24 GEMCELL.COM.AU AUG – SEPT 2019
consultancy PerformHR to share her insider
tips for employing and retaining the right staff
for your business.
TIP #1: LOOK BEYOND THE RESUME
“There can be a tendency for many employers
to simply assess a resume and look for
candidates with similar experience in a
similar role, rather than considering what
their ideal candidate really looks like.
“Considering what your ideal candidate will
look like in theory, will help you identify
candidates who hold the technical capability
you need, but the skills that often have more
impact on your brand reputation and
workplace culture are what we call ‘soft skills’,
which include customer service, time
management and how they work in a team.
“For a more strategic approach to hiring, we
use the ‘can do, will do, will fit’ model.
“ CAN DO assesses whether the candidate
has the necessary skills, licences and
qualifications, such as trade certifications,
required to do the role.