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ELE Times: How do you find the LED market in India currently? K VijayKumar Gupta:
Currently India ' s LED market is reached the flex point and poised to take off exponentially. One can see that the Indian LED market is getting mainstreamed rapidly, thanks to the momentum generated by EESL tenders over last two years.
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and PMA in their tender procedures and extend quick registration and separate quota in tenders for MSIPS Enterprises, Directly award trial orders that would enable them to build supply track record. This would enable MSIPS enterprises fast track their evolution into mainstream suppliers. |
First round of 25 Crores bulbs have reached the public through |
At present SMD LEDs used in Lighting Application is a high volume |
Municipalities and Discoms, out of the targeted 80 Cr Bulbs in |
game, a game in which Chinese excel. |
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current use. The Street Lighting program is in full steam, and the
B2C business is logging healthy growth, thanks to a sharp fall in prices. All newly built places now have false ceilings with 8 to 10
Downlights, a move away from traditional single light source per room. This practice should artificially boost the volumes in consumption of LED lighting.
ELE Times: What are government initiatives toward LED manufacturing in India? What facility Kwality Photonics has in order to full fill India’ s need for LED and LED lighting?
K VijayKumar Gupta:
To the credit of officers in the Deity, a very
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ELE Times: How do you define your product portfolio? What are your best selling LED products and which segment of the market is your best customer?
K VijayKumar Gupta:
The portfolio of Kwality LEDchip Indus is very well known in the Indian LED B2B markets. kwality LEDs comprise of SMD LEDs 2835, 5630, 3030 and the likes in Cool
White, Neutral White and Warm White and Colored emissions.
These will cater to rapidly burgeoning demand from Indian
Lighting Industry, which at present in India is 1000 + strong. It’ s heartening to see that the Indian Lighting Industry has seen great
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pragmatic Make In India policy was grounded in 2012 itself by |
influx of entrepreneurial talent that has lent support to healthy |
way of very forward looking ESDM policy, which among others |
local materials industry especially in Lamp Housings, Metal body, |
provided for 25 % cash subsidy( MSIPS) for investments exceeding |
MCPCBs, Surface Mount assembly services, SMD modules to take |
a set threshold, CVD / SAD duty reimbursement and- Preference |
root deeply and quickly. This in turn helped to bring the cost |
to electronic products with local content of at least 65pc in Govt |
down, allowed shorter and dynamic delivery times, which in-turn |
purchases( PMA). |
allowed the market to grow multifold in short period. We at |
Yet, further fine tuning the policy is still desirable. MSIPS |
Kwality have come across many a LED lights makers, longing to |
call themselves 100pc Swadeshi and 100pc Made in India. | |
Threshold: The LEDs, classified as Semiconductor ATMP | |
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( Assembly Test Marking & Packaging) industry, are covered under
MSIPS scheme with a threshold of Rs. 10 Cr. This threshold is wrongly set at higher value, whereas a modern LED plant of viable entry level capacity can happen with Rs. 5-6 Crores. This higher threshold may deny the intended incentives to genuine entrepreneurs and discourage many new entrants. This effect is evidenced by lack of any applicants under ATMP category.
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ELE Times: What are the trends in demand for LED products in the Indian market?
K VijayKumar Gupta:
India market trend is no different from
Global market trend. Initially it was Hi power LEDs with large foot print costing Rs. 20 power watt that employed single large die inside. Then comes the SMD LEDs with improved thermal pad construction and low cost low current dice. The retrofit Lighting
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The PMA:( the Preferential Manufacturer Access), to Govt |
industry took to life riding on the back of the high volume |
purchases is more conspicuous by lack of commitment by user |
backlighting industry with it vastly lowered cost of medium |
departments to |
powered LEDs. Innovative design philosophy which dismantled |
proactively woo |
smallest of excess tolerances or over done designs, reduced the |
the new |
costs rapidly and helped the markets to accept right- sizing. |