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the 2013-2019 period (1.3% CAGR), adding nearly 690,000 new subscribers by 2019, equivalent to a
penetration rate of 143.9%.
El Salvador’s fixed-line penetration rate at year-end 2013, 13.9%, is considerably below the Latin
American average of 15.9% but above other Central American nations such as Bolivia (7.4%) and
Nicaragua (5.3%). We expect that fixed-line penetration will continue declining over the forecast period,
reaching 13.5% in 2014 and 11.3% by year-end 2019.
El Salvador ended 2013 with 261,000 pay-TV accounts and a household penetration rate of 15.9%,
substantially below the Latin American average (41.3%) but above other Central American countries
with similar macroeconomic fundamentals such as Guatemala (7.0%). We believe there is still room for
moderate growth, particularly in the DTH segment, and project a 4.5% CAGR in pay-TV subscriptions
from 2014 to 2019.
Synopsis
This report provides an executive-level overview of the telecommunications market in El Salvador today,
with detailed forecasts of key indicators up to 2019. It delivers deep quantitative and qualitative insight
into El Salvador telecom market, analyzing key trends, evaluating near-term opportunities and assessing
risk factors, based on proprietary data from Pyramid Research’s databases.
The Country Intelligence Report provides in-depth analysis of the following:
Regional context: telecom market size and trends in El Salvador compared with other countries in the
region.
Economic, demographic and political context in El Salvador.
The regulatory environment and trends: a review of the regulatory setting and agenda for the next 1824 months as well as relevant developments pertaining to spectrum licensing, national broadband plans,
number portability and more.
A demand profile: analysis as well as historical figures and forecasts of service revenue from the fixed
telephony (including VoIP), broadband, mobile voice, mobile data and pay-TV markets.
Service evolution: a look at changes in the breakdown of overall revenue between the fixed/pay-TV and
mobile sectors and between voice, data and video from 2014 to 2019.
The competitive landscape: an examination of key trends in competition and in the performance,
revenue market shares and expected moves of service providers over the next 18-24 months.