El Clasificado Media Kit 2023 - ENGLISH | Page 8

Our Audience

Connecting Buyers & Sellers for Generations
Data compiled by Quantcast & Google Analytics ( 2020 )

Housing

• Average household size of 5
• 2 children per household
• Average monthly rent of $ 1,818

Shopping

• Store preferences : Walmart , Target , Costco , Ross , TJ Maxx , Marshall ’ s

Employment

• 2.2 workers per household
• 90 % of workers are full-time
• Average annual household income of around $ 50,000

Technology

• 81 % have access to Internet in their home
• 52 % own a computer
• 78 % own a mobile phone or tablet

Food

• 72 % eat fast food at least once a week
• Our readers spend a
• combined $ 123 million
• dollars a year on eating out

Medicine

• Average yearly household cost - $ 1,750
• 9.5 average yearly doctor , clinical , or hospital visits

Autos

• 2 vehicles per household
• 64 % plan to buy a new or used car in the next 5 years
• Brand Preferences : Toyota , Honda , Nissan , Ford
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