As shown in the article images, there are four different foods. The first level is Hotpot, the second is roast, the third level is spicy pot and highest level is selection for different cooked wheat food.
Before linking with social media, this restaurant had poor performance due to lack of awareness. However, there are many benefits from social media that may reflect on how social media may affect capitalism. For example, social media may give direct communication to consumers. Consumer may have visual experience regarding to food served in the restaurant. In order to attract local consumers, through local app restaurants may deliver food and service information to those consumers. Before consumers visit the restaurant, they may have a basic understanding of the features of the restaurant. In addition, through promotion of Wechat, the restaurant has quickly spread. For instance, when Chinese consumers visit the restaurant, they just need to write a discover in Wechat, and then they receive a discount from the restaurant. Through social media, the restaurant receives consumer flow and brand awareness, while consumers receive nice food and discounts. This shows that social media may not only promote communication as important function, but also achieve double-win between business and consumers. Due to different features of the restaurant, more and more consumers visit and write a discover voluntarily. This reflects another function of social media, which is cluster effect.
Through the combination of social media and capitalism, this restaurant now has specific consumer groups, including 40% local consumers (French) and 60% Chinese. Many Chinese visitors are tourists as they find this restaurant on app or Wechat. This indicates how social media may bring new forms of value and continuity profitability. Linking with the previous concept of new capitalism, including productivity, measuring and better value. My case study reflects how social media create productivity and how to adopt social media to measure a Chinese restaurant, finally, to achieve value. Productivity is communicative and spreads on social media. Social media allows the restaurant to communicate online, while delivering information to target consumers. It promotes the features of the restaurant and it achieves active communication rather than passive. For measuring, with different apps as mentioned before, this restaurant targets different consumers, which reflects consumer segmentation. Using innovational service and food, Wechat quick spreads information to allow the restaurant to achieve double-win as value. Therefore, this reflects how social media may affect capitalism within Paris.
Finally, when asking about a future development plan, the restaurant would like to promote its featured hotpot to build a management company. But due to limitations, such as food policy in Paris, there are many aspects to be improved. For example, the selection of raw food and internationalization of Chinese cuisine may become the future strategy to achieve value. When asking about the brand of the restaurant, “Chong Qing Sen Lin” contains two concepts. The first one is hotpot is from Chong Qing, while the second one is the brand name is a film name. The restaurant may add more brand value in the future through promotion with social media. They stated they want the brand to formulate a culture.
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