Snapchat ’ s evolution from a cute ghost to a faceless creepy one .
The bright yellow ghost with a cute and perky smile was the initial logo of snapchat . The ghost represents the “ There , then , gone ” nature of picture stories that are on snapchat . The company took it to next level by making the ghost ’ s faceless or by turning the ghost ’ s back to the logo . Either ways , the logo is very eye catchy ; may be because of the bright yellow .