Snapchat’ s evolution from a cute ghost to a faceless creepy one.
The bright yellow ghost with a cute and perky smile was the initial logo of snapchat. The ghost represents the“ There, then, gone” nature of picture stories that are on snapchat. The company took it to next level by making the ghost’ s faceless or by turning the ghost’ s back to the logo. Either ways, the logo is very eye catchy; may be because of the bright yellow.